How do I build a business case for investment in Employer Branding?
Are you struggling to get buy in from leadership to invest in employer branding?
You already know that you need a clearly defined, and well-articulated Employee Value Proposition to attract and engage the best talent. If you’re like most HR and TA leaders that I speak with, you are stretched. Your team is stretched, you don’t have a huge budget to start with and your recruiting team is trapped in the day to day grind of filling open reqs.
You need to ask yourself this question: if I don’t step off the treadmill and actually work on my brand strategy, where will we be in 12 months’ time? I think you already know the answer to that J
In today’s video, I’m sharing a framework that will help you demonstrate how your talent brand challenges are hindering your company’s ability to achieve your business objectives so you can build a case to make EVP and employer branding an organisational priority.
Remember that Employer Branding is all about education and engagement. If it’s early days in your company’s employer branding journey, start with the very basics: What is an EVP and why do we need to proactively manage our employer brand.