3 steps to get talent to set up and take notice of your company
If you typically wait until you have a hiring need before you start marketing to talent, it’s too late.
People build preference for the brands that they want to work with, in the same way that they build preference for brands and products that they intend to buy in the future.
There are 3 things that you need to create BEFORE you go out and put your brand in the market.
1. A strong brand foundation. Your Employee Value Proposition is the basis for all marketing that you do in the future and without a clearly defined EVP you run the risk of pouring your marketing dollars down the drain.
2. A Creative Platform. This is the look, feel and language of your brand. It needs to emotionally connect with employees and candidates.
3. An implementation plan to inform the rollout of your brand internally and externally. The plan should include content, channels, format and frequency of your activities.
Investing the time to define and create these resources up front WILL help you do a better job of marketing your brand and getting talent to sit up and take notice of you.
Watch today’s video to learn more about these 3 critical steps in talent marketing!