A lot of organisations are reluctant to really put a stake in the ground and OWN their differences, for fear of putting off some candidates. They often check out what their competitors are doing and follow the crowd. What we sometimes end up with is an entire industry of organisations who sound very “same same”.
This approach does nothing to help you gain a competitive advantage when it comes to attracting the best talent to your business.
The truth is that, done well, your employer branding SHOULD turn off some candidates. It’s the perfect filter for candidates who are not the right fit for your business to self-select out of your recruiting process – thereby saving you time and resource to focus on more of the candidates who are a good match for you.
Tune into the video for tips on how to create a differentiated employer brand.