Blog

Thoughts on EVP, Employer Branding and Talent
with Employer Brand Coach, Margie Kwan

Employer Brand Mythbusters! My Employer Brand is a Tagline. No it’s Not!!

“We’ll just come up with a good tagline, some pretty images and our brand is done, right?” Nope! If this is something that you’ve heard

Employer Brand, EVP, Employer Branding? What the…?

Are you confused about the terms employer brand, employer branding, EVP. Are they interchangeable? When should you use which? If this is you, then stay

How to Build a Business Case for Your Employer Brand & EVP Project

As an HR and Talent Acquisition leader do you struggle to get buy-in from business leaders to invest in your employer brand? If you’re like

Your Employee Value Proposition is about more than just Recruiting

What’s the real reason to invest in your EVP? Do this to get your business leaders to support your Employer Branding efforts! For many organisations,

What does a Good EVP look Like?

Going through the process of developing your EVP can feel overwhelming. In this video, I share my brand story architecture so you can see exactly

Corporate and Employer Brand. What’s the Difference?

Are you frustrated trying to explain the difference between your corporate and employer brands? How do you get your stakeholders on board with talent marketing? Yes, employer

Brand Differentiation. Why you WANT to turn off some candidates!

A lot of organisations are reluctant to really put a stake in the ground and OWN their differences, for fear of putting off some candidates.