Why HR needs a branding budget (like Marketing) for your business to thrive
Why are companies prepared to dedicate so much money and resources into attracting customers, while HR is left with a fraction of the effort to
Blog
Thoughts on EVP, Employer Branding and Talent
with Employer Brand Coach, Margie Kwan
How to bring your EVP to life through activations
An employer brand framework is useless if left on a shelf – simply having it isn’t enough to attract, engage, and retain top talent on a longer-term basis.
How do you know you’re finally ready to create your EVP?
Things seem to be going well for your organisation and you’re starting to see the fruits of your labour after another phenomenal growth phase. You’re
5 steps to a successful content marketing strategy that attracts talent
Follow these steps if you really want to become a talent magnet, create better hiring experiences and improve candidate quality.
5 Key Steps to Building a Business Case in a Downturn
Written by Brittany Anderson As we edge into an era of economic strain, the likelihood of flakey projects getting across the line and executives taking big
When’s the ideal time to work on your EVP?
I know many companies who have been talking about EVP for months, even years and the same old challenge arises, “we can’t get support for
What the heck is an Employer Brand Coach?
During 4 years as Talent Brand Consultant at LinkedIn, I looked around and noticed how many companies want to have a real crack at doing
Is your Company the “world’s best kept secret”?
When it comes to your employer brand, typically your challenge will fall into one of two categories. Lack of awareness, or misconceptions, of the brand.
Employer Brand Mythbusters! Can we control our Employer Brand?
One of the biggest myths going around is that as an employer, you can create and control your employer brand. Your Employer Brand exists today,