Is your Company the “world’s best kept secret”?
When it comes to your employer brand, typically your challenge will fall into one of two categories. Lack of awareness, or misconceptions, of the brand.
Blog
Thoughts on EVP, Employer Branding and Talent
with Employer Brand Coach, Margie Kwan
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Employer Brand Mythbusters! Can we control our Employer Brand?
One of the biggest myths going around is that as an employer, you can create and control your employer brand. Your Employer Brand exists today,
6 Elements of an EVP that Works! Does Yours?
Does your EVP contain these 6️⃣ crucial elements that make it effective? If not, then chances are it’s not going to have the impact in
Getting to know me. How did I get into Employer Branding?
How do I get started in an Employer Branding career is a question I get asked a lot. Feeling a little vulnerable 😅 in today’s
3 Steps to Get Talent to Sit up and Take Notice of You
3 steps to get talent to set up and take notice of your company If you typically wait until you have a hiring need before
Should Your EVP be Authentic or Aspirational?
How much of our EVP should aspirational vs. reality? Are you trying to figure out how much of your EVP needs to be grounded in
The #1 Mistake to Avoid When Creating an EVP
How can I avoid the number 1 mistake that companies make when creating their EVP? If you’re embarking on an EVP project for the first
Where Should Employer Branding sit in the Organisation?
Where should employer branding sit in my organisation? Are you having the debate inside your organisation around where employer branding should sit and who should
How to Build a Business Case for Employer Branding
How do I build a business case for investment in Employer Branding? Are you struggling to get buy in from leadership to invest in employer