Blog - The EVP Co.

Is your Company the “world’s best kept secret”?

When it comes to your employer brand, typically your challenge will fall into one of two categories. Lack of awareness, or misconceptions, of the brand.

December 13, 2019

Employer Brand Mythbusters! Can we control our Employer Brand?

One of the biggest myths going around is that as an employer, you can create and control your employer brand. Your Employer Brand exists today,

November 28, 2019

6 Elements of an EVP that Works! Does Yours?

Does your EVP contain these 6️⃣ crucial elements that make it effective? If not, then chances are it’s not going to have the impact in

November 19, 2019

Getting to know me. How did I get into Employer Branding?

How do I get started in an Employer Branding career is a question I get asked a lot. Feeling a little vulnerable 😅 in today’s

November 13, 2019

Employer Brand Mythbusters! My Employer Brand is a Tagline. No it’s Not!!

“We’ll just come up with a good tagline, some pretty images and our brand is done, right?” Nope! If this is something that you’ve heard

November 6, 2019

Employer Brand, EVP, Employer Branding? What the…?

Are you confused about the terms employer brand, employer branding, EVP. Are they interchangeable? When should you use which? If this is you, then stay

October 16, 2019

How to Build a Business Case for Your Employer Brand & EVP Project

As an HR and Talent Acquisition leader do you struggle to get buy-in from business leaders to invest in your employer brand? If you’re like

October 15, 2019

Your Employee Value Proposition is about more than just Recruiting

What’s the real reason to invest in your EVP? Do this to get your business leaders to support your Employer Branding efforts! For many organisations,

October 9, 2019

What does a Good EVP look Like?

Going through the process of developing your EVP can feel overwhelming. In this video, I share my brand story architecture so you can see exactly

October 2, 2019