Corporate and Employer Brand. What’s the Difference?
Are you frustrated trying to explain the difference between your corporate and employer brands? How do you get your stakeholders on board with talent marketing? Yes, employer
Blog
Thoughts on EVP, Employer Branding and Talent
with Employer Brand Coach, Margie Kwan
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Brand Differentiation. Why you WANT to turn off some candidates!
A lot of organisations are reluctant to really put a stake in the ground and OWN their differences, for fear of putting off some candidates.
3 Steps to Get Talent to Sit up and Take Notice of You
3 steps to get talent to set up and take notice of your company If you typically wait until you have a hiring need before
Should Your EVP be Authentic or Aspirational?
How much of our EVP should aspirational vs. reality? Are you trying to figure out how much of your EVP needs to be grounded in
The #1 Mistake to Avoid When Creating an EVP
How can I avoid the number 1 mistake that companies make when creating their EVP? If you’re embarking on an EVP project for the first
Where Should Employer Branding sit in the Organisation?
Where should employer branding sit in my organisation? Are you having the debate inside your organisation around where employer branding should sit and who should
How to Build a Business Case for Employer Branding
How do I build a business case for investment in Employer Branding? Are you struggling to get buy in from leadership to invest in employer
Do These Things Before You Start an EVP Project
What do I need to do BEFORE embarking on an EVP Project? Trying to figure out how to get started creating your EVP? There are
Why Talent Segmentation is so Important for EVP
Why should I (or you?) bother segmenting my talent audiences for employer branding? Not getting enough quality candidates engaging with your talent marketing efforts? While you probably