Brand Differentiation. Why you WANT to turn off some candidates!
A lot of organisations are reluctant to really put a stake in the ground and OWN their differences, for fear of putting off some candidates.
Blog
Thoughts on EVP, Employer Branding and Talent
with Employer Brand Coach, Margie Kwan
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The #1 Mistake to Avoid When Creating an EVP
How can I avoid the number 1 mistake that companies make when creating their EVP? If you’re embarking on an EVP project for the first
Why Talent Segmentation is so Important for EVP
Why should I (or you?) bother segmenting my talent audiences for employer branding? Not getting enough quality candidates engaging with your talent marketing efforts? While you probably