Blog

Thoughts on EVP, Employer Branding and Talent
with Employer Brand Coach, Margie Kwan

HR technology: A powerful enabler for your EVP

Has your company started investing in new HR tech tools, like Application Tracking Systems, digital automation, or candidate engagement software? If you’re lucky enough to

Why HR needs a branding budget (like Marketing) for your business to thrive

Why are companies prepared to dedicate so much money and resources into attracting customers, while HR is left with a fraction of the effort to

5 Key Steps to Building a Business Case in a Downturn

Written by Brittany Anderson As we edge into an era of economic strain, the likelihood of flakey projects getting across the line and executives taking big

When’s the ideal time to work on your EVP?

I know many companies who have been talking about EVP for months, even years and the same old challenge arises, “we can’t get support for

What the heck is an Employer Brand Coach?

During 4 years as Talent Brand Consultant at LinkedIn, I looked around and noticed how many companies want to have a real crack at doing

Is your Company the “world’s best kept secret”?

When it comes to your employer brand, typically your challenge will fall into one of two categories. Lack of awareness, or misconceptions, of the brand.

Employer Brand Mythbusters! Can we control our Employer Brand?

One of the biggest myths going around is that as an employer, you can create and control your employer brand. Your Employer Brand exists today,

6 Elements of an EVP that Works! Does Yours?

Does your EVP contain these 6️⃣ crucial elements that make it effective? If not, then chances are it’s not going to have the impact in

Getting to know me. How did I get into Employer Branding?

How do I get started in an Employer Branding career is a question I get asked a lot. Feeling a little vulnerable 😅 in today’s