How to Build a Business Case for Your Employer Brand & EVP Project
As an HR and Talent Acquisition leader do you struggle to get buy-in from business leaders to invest in your employer brand? If you’re like
Blog
Thoughts on EVP, Employer Branding and Talent
with Employer Brand Coach, Margie Kwan
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Your Employee Value Proposition is about more than just Recruiting
What’s the real reason to invest in your EVP? Do this to get your business leaders to support your Employer Branding efforts! For many organisations,
What does a Good EVP look Like?
Going through the process of developing your EVP can feel overwhelming. In this video, I share my brand story architecture so you can see exactly
Corporate and Employer Brand. What’s the Difference?
Are you frustrated trying to explain the difference between your corporate and employer brands? How do you get your stakeholders on board with talent marketing? Yes, employer
Brand Differentiation. Why you WANT to turn off some candidates!
A lot of organisations are reluctant to really put a stake in the ground and OWN their differences, for fear of putting off some candidates.
3 Steps to Get Talent to Sit up and Take Notice of You
3 steps to get talent to set up and take notice of your company If you typically wait until you have a hiring need before
Should Your EVP be Authentic or Aspirational?
How much of our EVP should aspirational vs. reality? Are you trying to figure out how much of your EVP needs to be grounded in
The #1 Mistake to Avoid When Creating an EVP
How can I avoid the number 1 mistake that companies make when creating their EVP? If you’re embarking on an EVP project for the first
Where Should Employer Branding sit in the Organisation?
Where should employer branding sit in my organisation? Are you having the debate inside your organisation around where employer branding should sit and who should