Create your winning Employee Value Proposition In-house

Follow a step by step blue print
For HR, TA and Marketers
The EVP Co Margie

Your Employer Brand Coach


We’ll teach you how to create your Employee Value Proposition



Avoid outsourcing to agencies and save $$$

Attract better talent


Be guided through the EVP development process with an experienced coach

Without a compelling EVP,
You are handing talent to your competitors

We’ll teach you how to create your EVP in-house with a step by step blueprint. With Margie as your coach, you’ll become a valued Employer Branding subject matter expert in your organisation.


Eliminate Confusion​

Developing an EVP
can be frustrating,
get a proven framework


Become a subject matter expert​

Become the go-to person for all things Employer Branding in
your organisation


Deliver Greater Impact

Finally, feel equipped to influence marketing & branding conversations in your business

Employer Branding Guide

5 Steps to creating your EVP in-house

How to develop the right messaging
and employer brand to attract better talent

What the agencies don't want you to know!

5steps to creating your evp inhouse booklet

Creating your EVP in-house is simple


Schedule a Call

We’ll discuss your unique talent brand challenges and assess suitability for the program


Follow the Blueprint

Get a proven EVP success system
and one on one coaching support
to execute


Connect with Talent

Finally know exactly what to say that engages your ideal talent, so your brand is top of mind

Master your EVP in 16 Weeks


We’ve taken all the IP from over a decade of creating EVPs and developed a structured, step-by-step “how to” program. It comes complete with “done for you templates” to help you find the messaging that connects with the right talent.

You’ll get access to one of Australia’s best Employer Brand coaches through fortnightly one on one calls. Margie Kwan will personally guide you through the process of creating your own EVP.

In just 16 weeks, you’ll be ready to implement your new EVP, having saved your company tens of thousands of dollars in brand agency fees and proudly showing off your newfound marketing skills.

We've worked with leading businesses such as:

Australia's only award-winning Employer Branding coach as recognised in:

No one knows your brand
and business like you

Using an agency to create your EVP can cost more than you think. Not just in fees, but because they can’t, and never will be, as close to your brand and people as you.

But without an agency or expert advice, how can you develop an EVP that works?

Join The EVP Co.’s EVP Coach program, with Margie Kwan.

Don’t spend countless hours sifting through online articles and white papers trying to re-invent the wheel. Avoid wasting time and dollars developing generic brand messages they just don’t vibe with your ideal candidates.

  • Lean on over a decade’s worth of employer branding expertise.
  • Follow our blueprint. No guesswork, create an EVP that actually works.
  • Get expert support when you need it.

Signature Programs


EVP Coach

Your step-by-step guide to Employee Value Proposition​ clarity
For brands wanting to develop their EVP from scratch

The EVP Project

An online self-paced program that guides you through every step of the EVP creation process.
For brands who want to develop their own EVP at their own pace

Wait! Learn the specific steps that you need to undertake to create your EVP in-house

Grab your FREE copy of 5 Steps to Creating Your EVP In-House

What the agencies don't want you to know!

5steps to creating your evp inhouse booklet